About Us

Meet the Grays

Vince Gray, a native of Birmingham, has had a creative side his entire life. He opened his first florist 25 years ago and has been designing inventive living works of art utilizing seasonal and regional elements in a modern way ever since. Vince has an unsurpassed passion for his profession, especially event and wedding design and has been the florist of choice for over 1500 southern brides throughout his career.
If you stop in Bloom & Petal or call to place an order, Vince’s wife, Aimee Gray, is most likely the first one you’ll see or hear. A southern belle born and raised in Mississippi, Aimee spent 20 years in sales & marketing before hanging up her briefcase in 2017 to help Vince with his growing business. Aimee’s eye for style and attention to detail have made her an instant friend of Bloom & Petal's customers.
When the Grays aren’t designing at Bloom & Petal, they enjoy spending time at home with their two teenagers, Katie and Walker, and their two dogs, Bella (golden retriever) and Lilly (black lab).